“Digital TV beats Internet for charity communications”

About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 8 July 1999 | News  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Which will be the most effective medium for charity communications and fundraising? At a Media Trust conference last month one speaker said that digital TV could “revolutionise charity fundraising in a way the Internet has so failed to do.” Which will be the most effective medium for charity communications and fundraising? At a Media Trust conference last month one speaker said that digital TV could “revolutionise charity fundraising in a way the Internet has so failed to do.” The speaker was Julian Eccles, director of corporate communications at British Interactive Broadcasting.Whether or not digital TV becomes the most popular method of electronic informationdelivery t consumers and donors, content will still be king. Greenpeace International have the compelling content, but they are also making sure they have the various delivery channels covered. The have announced plans to launch a Greenpeace digital TV channel. Advertisement “Digital TV beats Internet for charity communications” read more

"“Digital TV beats Internet for charity communications”"