review: 2015 will witness the return on investment of the year, is also the center of power shifted to consumers for a year, then, will be the consumer to decide to participate and share what. Brands need to create the right content in the right place to meet the needs of consumers. While there is still time to develop strategies, each brand should pay attention to this point.
content marketing (content marketing) is the need to do advertising or marketing can make customers access to information, information, and promote the exchange of information marketing. It provides market information needed to print, digital audio and video, or activity, and not on the pitch.
if the 2014 content marketing has penetrated all aspects of marketing, then in 2015 each brand will begin to truly understand their consumers, and ultimately to witness the return of their investment. In 2015 we will enter a more mature content marketing industry (58% B2B marketing plan to increase their marketing budget in the next 12 months), marketing researchers will focus shifted to each consumer.
in order to prove ROI, marketers need to shift from the previous focus on Web browsing to focus on individuals. Brands need to establish a long-term relationship with their customers, rather than a transient interaction. 2015 will be a year to witness the return of investment, but also the transfer of power centers to consumers a year, from now on, will be the consumer to decide what to participate and share. Brands need to create the right content in the right place to meet the needs of consumers. While there is still time to develop strategies, each brand should pay attention to this point.
1 marketing will be people-oriented
will be able to gain a deeper understanding of the brand’s customers – beyond the traditional demographic and segmentation approach to focus on personal interests and preferences. Marketing in 2015 will be to create and deliver the right content to the right person at the right time.
2 brands will be more focused on content management and control
with the development of science and technology and the market, the brand can generate a large number of content through multiple channels, how to manage these content will be the focus of the world’s leading brands. If 2014 is in the creation of a large amount of content, then the focus will be on 2015 to control these content, big brands on some of the content or the content of the weak content marketing will adopt a zero tolerance attitude. This will be particularly evident in the areas of insurance and finance.
3 brand anti social network and invest in their own marketing channels
in 2014, "social" and "mobile" these two words have been repeatedly mentioned, and in 2015 we will see more own >