Don’t think too much Energy saving save TV T2O business model difficult

Abstract: in early 2015, the Oriental TV and Tmall together, watching "energy-saving", you can use Tmall client scans the Dragon TV logo, to buy Zhong Hanliang, Tang Yan in the same product series. But from the data, the T2O model difficult.

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hit series "energy-saving" in addition to let the audience obsessed "Chen male god", also took a while watching TV shopping to buy the T2O model (TV to Online) into people’s lives. At the beginning of 2015, the Oriental TV and Tmall together, watching "energy-saving", you can use Tmall client scans the Dragon TV logo, to buy Zhong Hanliang, Tang Yan in the same product series. But from the data, the T2O model difficult.

 

(Figure 1)

since January 10th, "what" shows the launch date, Tmall mobile phone client by scanning the Oriental TV logo will automatically jump to the "energy-saving" play the same style shopping page. Men’s and women’s clothing accessories, all kinds of furniture, home textiles, and even the heroine wearing wigs are sold. But point into the purchase page, it is not difficult to find, these are the same sales dismal. Zhao Mosheng wave with the same point of the shirt sold only 2 a month, with only one month of the same T-shirt sold only $1 He Yichen. Many viewers said that this is curious to look at, but a dress more than 1 thousand or difficult to accept. More viewers said they would not buy the same official website, and will search their own, buy cheap imitation. A buyer of Jiangsu message: the difference between the clothes is not large, there is no need to buy genuine."

that’s true. From the official page, in the Taobao search on their own "energy-saving with money", appeared hundreds of related shops, selling the same paragraph from clothes and jewelry to furniture lamps and their price Goods are available in all varieties., are very low, sales are also very high.

 

(Figure 2)

The owner told the Tencent Taobao

sago technology, "last year you come from the stars" are very popular, thousands of Song Yi to together coat, high-heeled shoes in short supply. With the dress of this year "energy-saving" although the degree of hot slightly worse than last year’s "stars", but also sell well.

when asked about the buyer’s delivery situation, she said: the main delivery to the two or three tier cities." This is consistent with the regional distribution of the audience. According to the Tencent video statistics data show that in the "energy-saving" national audience distribution map, the three line of the city’s audience with absolute advantage 51.69%, second tier city accounted for about 35.31%.

it seems that the short-term commercial T2O effect is not good. Although people for the star the same product demand is huge, the weapon can cause strong star into a sense of identity is also marketing, but how to choose the T2O goods, the maximum extent to avoid the flow of consumers "

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