said we set up shop choosing an appropriate location can be said to be a big advantage for successful business, but for many operators, shop at the site may not be so lucky, so if the lot is and how to improve the turnover? The analysis and the following case:
Miss Zhao opened a clothing monopoly store, but due to the original investment and not rush to do market research in all aspects, the store location choice is not good, more in the back, and near the main street, a shopping mall, so the flow of people from the shop after not much. Although there are colleges and universities nearby, but it is understood that their consumption level is not high, and now the store business is very poor. She would like to invite experts to help analyze, to help her out, in the shop at this location is not good, what should she do to make the store business has improved?
expert remediation, lots of bad how to improve the turnover?
1. to enhance the turnover of the owner is best to learn more professional knowledge, improve their management level, such as the degree of familiarity with the operation of clothing. To strengthen their eloquence training, to the customer within a few minutes to get his (her) trust, as long as customers believe you, your business will be better.
is a specialized in jeans back street shops, can attract many customers around half of the city to find, because it is the owner by observing customer size and recommend the most suitable for him (her) pants, when the customer to the owner of the eye of a sense of trust, will become loyal consumers.
2. identify their own consumer groups. The potential consumer groups should be college and community. Therefore, how to improve the lot of turnover, you can do a little publicity and activities for the community and schools. For example, you can try to post recruitment notices at school, recruiting students to do a part-time job to promote publicity. Now the student’s spending power has improved, so, to focus on attracting students, the first to cultivate the consumer groups.
in the current operating state owner in poor circumstances, try to do those activities that do not spend money or less money, in order to attract the potential consumers into the store, but also a large sale in the shop door, took out some special offer products or unsalable products to engage in activities, then the field get active, such as put music, banners and so on, in order to win popularity.
Have certain knowledge of
3. when you shop near the consumer groups, you can further adopt some means of marketing, let the store out of the market "behind", think of ways to attract people from the main street. If a small shop is difficult to complete, you can work together with other stores. For example, people in the mall